Quick answer
A video averaging 80,000 views in finance, priced at a $50 CPM, gives a $4,000 base rate. Engagement of 4.5% lifts it to $4,480, and 30% for usage rights brings the package to $5,824 — with a negotiating range of $4,659 to $7,571. Usage rights and exclusivity move the final price more than the base rate.
How the Sponsorship Pricing Calculator works, step by step
Enter your average views per video or post, your engagement rate, your niche, the number of deliverables, and the percentages you want for usage rights and exclusivity. The calculator converts reach into a base rate, adjusts it for engagement, layers the commercial terms, and returns a total plus a negotiating range from 80% to 130% of that total.
The base rate prices one thing: the audience delivered by the content itself. It is average views divided by 1,000, multiplied by a niche CPM. The calculator's CPMs run from $50 for finance and B2B, through $40 for business and marketing and $35 for technology, down to $22 for lifestyle and vlogs, $20 for gaming and $18 for entertainment.
The engagement adjustment rewards audiences that act: the factor is 1 + (engagement - 3) x 0.08, floored at 0.6. At 4.5% engagement the factor is 1.12; at 8% it is 1.40; at 1% it is 0.84. Two channels with identical views can price 40% apart on engagement alone, which is why sponsors ask for insights screenshots before they agree a rate.
Everything the brand gets beyond the content itself is a separate line. Usage rights — the brand running your content as its ad — commonly add 30 to 50% for 30 days of paid use and 50 to 100% for 90 days. Category exclusivity, where you refuse competitor deals for a period, adds roughly 25 to 50% per month of lockout. A dedicated video costs more than a 60-second integration because it carries the whole video's performance risk.
Deliverables multiply the per-deliverable price, and the range gives you room to negotiate: open near the top, settle near the middle. A series discount of 10 to 20% for three or more committed deliverables is standard and usually worth it, but do not discount the usage and exclusivity lines at the same rate — those are costs you bear per campaign regardless of volume.
The formula
Base rate = (average views / 1,000) x niche CPM. Adjusted rate = base x (1 + (engagement - 3) x 0.08). Final price = adjusted x (1 + usage %) x (1 + exclusivity %) x deliverables.
Worked example — try it on the calculator above
Worked example: tech channel, 250,000 average views
Base: 250 x $35 CPM = $8,750 for a 60 to 90 second integration. Engagement of 5% gives a factor of 1.16, so the adjusted rate is $10,150. The brand wants 90 days of paid usage rights: +50% = $15,225. Category exclusivity for 60 days: +40% = $21,315 per deliverable. Two deliverables bring the package to $42,630. The integration itself is barely a fifth of the invoice — creators who quote the base rate alone leave the rest uncharged, and brands negotiate against line items they can see.
Frequently Asked Questions
What CPM should I use to price sponsorships?
The calculator's niche CPMs run from $18 for entertainment and $20 for gaming, through $25 to $35 for beauty, health, education and technology, to $40 for business and marketing and $50 for finance and B2B. Podcast sponsorships run $15 to $25 per 1,000 downloads at mid-roll. Price from your average views over recent comparable content, not your best video.
How much extra are usage rights worth?
A practical scale: organic reposting rights included or cheap; paid usage for 30 days adds about 30 to 50% of the base rate; 90 days, 50 to 100%; a year or perpetual rights should be a multiple of the base rate, and perpetual buyouts are rarely in the creator's interest. Always specify the channels the usage covers (their socials, their paid ads, their website) in the agreement.
Should I offer discounts for multiple videos?
A series discount of 10 to 20% for three or more committed deliverables is standard and usually worth it: it removes your selling time for the next slots and gives the brand performance data to renew. Do not discount the usage and exclusivity lines at the same rate — those are costs you bear per campaign regardless of volume.
How do I price when my channel is small?
Price the audience quality, not the size: a 20,000-view average in a narrow B2B niche at a $40 CPM is an $800 integration, and brands in that niche often cannot buy the same audience anywhere else. Offer a first-campaign rate with a review clause rather than a permanently low rate, and document results so the renewal is priced on evidence.
Estimates, not advice. This calculator provides educational estimates based on the inputs you enter and the assumptions shown on this page. It is not financial, tax or investment advice, and it cannot see your full situation. Verify important figures against official sources, and consider a qualified professional for decisions about your own money. See our Disclaimer and Methodology.