Quick answer
Under TikTok's Creator Rewards Program, 1 million views with 70% qualifying at $0.70 per 1,000 qualified views pays about $490. The same views under the old Creator Fund paid $30. Only original videos longer than one minute earn, and TikTok publishes no fixed rate.
How the TikTok Creator Fund works, step by step
Enter your total views in the period, the share of those views you expect to qualify, an RPM in the typical range, and the number of videos. The calculator returns your qualified views, estimated Creator Rewards earnings, what the same views would have paid under the old Creator Fund, and earnings per video. At the defaults — 1 million views, 70% qualifying, a $0.70 RPM and 20 videos — the month pays $490, or $24.50 per video.
The old Creator Fund, which paid roughly $0.02 to $0.04 per 1,000 views, closed in December 2023. Its replacement, the Creator Rewards Program (launched as the Creativity Program in 2023 and renamed in March 2024), pays materially higher rates — creators commonly report $0.40 to $1.00 per 1,000 qualified views — but TikTok publishes no fixed rate, so every estimate here is built on creator-reported figures.
Eligibility is strict: you must be 18 or older, have at least 10,000 followers and 100,000 video views in the last 30 days, hold a personal account in good standing, and be based in one of eight countries — the United States, United Kingdom, Germany, France, Japan, South Korea, Brazil or Mexico. Canada, Spain and Italy are not included.
Not every view is a qualified view. A qualified view is a unique For You feed view lasting at least 5 seconds, or a search view lasting at least 30 seconds, on an original video longer than one minute — not a duet, stitch, reupload or photo post — and a video earns nothing until it passes 1,000 qualified For You views. Only videos posted after you join the program can earn.
Rewards are paid once the balance passes $50, on the 15th of the month. Compare the result with what the same content earns elsewhere: a one-minute-plus video that earns Rewards revenue can also be posted to YouTube, where long-form RPM logic applies. The two programmes reward different formats, and many creators run both from one production process.
The formula
Creator Rewards earnings = (qualified views / 1,000) x RPM. Qualified views = total views x qualified share. Old Creator Fund comparison = (total views / 1,000) x $0.03.
Worked example — try it on the calculator above
Worked example: 1 million views at a $0.70 RPM
A creator's videos collect 1,000,000 views in a month, of which 70% qualify: 700,000 qualified views. At $0.70 per 1,000 qualified views, earnings = 700 x $0.70 = $490, or $24.50 per video across 20 videos. Under the old Creator Fund at $0.03 per 1,000, the same views paid $30 — the Rewards Program pays about 16 times more. The range matters: at a $0.40 RPM the month pays $280, and at $1.00 it pays $700, so the rate assumption moves the answer more than the view count. Raising the qualified share from 70% to 85% at the same RPM would pay $595 instead of $490, which is why longer videos with strong watch time matter more than raw view counts.
Frequently Asked Questions
How much does TikTok pay per 1,000 views now?
Under Creator Rewards, creators commonly report $0.40 to $1.00 per 1,000 qualified views, depending on video length, watch time, search value and region. The program does not publish a fixed rate. Anyone quoting the old $0.02 to $0.04 figure is describing the Creator Fund, which ended in December 2023.
What makes a view 'qualified'?
The view must be on an eligible video: over one minute long, original content filmed and produced by the creator, not a duet, stitch, reupload or photo post, and watched genuinely — a For You feed view of at least 5 seconds, or a search view of at least 30 seconds. The video must also pass 1,000 qualified For You views before it starts earning at all.
Why do two videos with the same views earn different amounts?
Rewards weight more than raw views: average watch time, completion, whether the video is found through search, and audience region all feed the rate. A 3-minute video watched to the end can earn several times more per view than a 61-second video people skip. Total earnings per video reflect quality signals as well as reach.
Is TikTok or YouTube better paid for long videos?
For videos over a minute, YouTube's long-form RPM in most niches exceeds TikTok Rewards at comparable views, and YouTube income is more predictable. TikTok's advantage is discovery speed. Most full-time creators treat TikTok as the growth engine and YouTube as the income engine, publishing to both.
Estimates, not advice. This calculator provides educational estimates based on the inputs you enter and the assumptions shown on this page. It is not financial, tax or investment advice, and it cannot see your full situation. Verify important figures against official sources, and consider a qualified professional for decisions about your own money. See our Disclaimer and Methodology.